About Gustavo De Aristegui

The man behind this website

Entrepreneur: (ɒntrəprəˈnəː); noun; a person who sets up a business or businesses, taking on financial risks in the hope of profit.

As an entrepreneur, Gustavo de Aristegui agrees with the above definition of what an entrepreneur is. However, there is more to this 12-lettered French word than it meets the eye. He looks for profit, not in the jingle of gold pieces, but in the number of smiles he gives to the people around him through society-building initiatives.

Gustavo De Aristegui
gustavo de aristegui


His entrepreneurial journey has been an interesting one. Within 9 months of opening his first venture in Barcelona in late 2007, the 2008 recession hit him. It shattered his new project, but failed to break his spirit. After biding his time, with double the determination, Gustavo de Aristegui started another project that employed the unwaged and needy youngsters of Valencia. His creativity and out-of-the-box approach to difficult problems ensured not only the survival of his company during a financial crunch, but boosted its growth.

Many people ask him, ‘How does one become an entrepreneur?’ while the word sounds sophisticated and identifies with a learned and rich man in his early 30s, there are several exceptions. Business starters as young as 14-year-olds have debuted the market with their ingenious ideas. It’s never too late to start your entrepreneurial journey and colonel Sanders has proved it.

Small but firm practices makes an entrepreneur, say Gustavo de Aristegui. Entrepreneurs are always enthusiastic and optimistic. They are versatile, have a vision and most importantly, take risks. If you’re not a risk-taker, you might not make it really big. You don’t have to waste time and money in business school either, just look at Henry Ford as an example!

As closing words, Gustavo de Aristegui would like to remind budding entrepreneurs that their motto in life shouldn’t be ‘why me?’ but rather ‘try me’.